Dumps

Project

For my internship with the Dumps team, we focused on developing new app features to increase user engagement and retention.

Solution

A collection of features designed to ensure users return to the app day after day.

Results

Delivery of a music feature with an 80% D1 user retention.

Dumps Music

The first idea I workshopped with the design team was a way to include music into the app. People today love sharing their music tastes (think Spotify Wrapped). So, we wanted to bring that excitement of sharing a new song with friends into the app. To convey my ideas with the team, I created multiple designs and prototypes.

The feature was iterated on for several weeks (as the app's UI changed frequently). At the conclusion of my time with Dumps, I put together a handoff document that was delivered to the design team.

After my internship, Dumps Music was built and was determined a success. Users who interact with the music feature on their first day have an 80% chance to return to the app the next day.

Dumpster

In order to increase user retention and encourage users to return to the app more frequently, I designed the "Dumpster" feature. This allowed users to view their weekly app stats in comparison to other users.

In order to increase share-ability, I designed each frame to be screenshot-able to encourage user to brag about their results on other social media. I also created a summary tile that users could text to their friends or post on their Instagram story.

The feature was unfortunately not built, but was a ton of fun to explore.